When it comes to storefront signage for business, your sign should be as legible as possible. It should also be large enough to be clearly seen. Use the USSC Foundation’s Standard Legibility Index to determine how far away a sign must be in order to be read clearly. Signs with a legibility index of 26 or higher are highly legible, even from a distance of 260 feet. Readability is important, because people will often see the sign for only a few seconds.
The design of your storefront sign is extremely important, since it will become the first impression a consumer has of your business. It must be consistent with your brand and convey the right impression. To ensure that your sign gives off the right impression, put yourself in the shoes of someone who doesn’t know you and ask yourself: “Does my signage convey my brand identity?”
Among the most common forms of storefront signage, channel letters are one option. These letters are three to six inches deep, and can be illuminated by LEDs or unlit. Channel letters may be attached to a backing or attached to the building itself. The letters may be halo-lit to give them an elegant appearance. When deciding on a type of sign, consider its size, shape, and color. In many cases, the more detailed the design, the more attention it will get.
A storefront sign is the most significant advertising expense for a business, and it has a powerful impact on sales. According to one study, 45% of new customers visited a business after seeing a primary business sign outside. Therefore, selecting the right sign should be based on your company’s message, the type of sign, the material and lighting, and the overall image you want your brand to convey to the public. So, if you have decided to go with a storefront sign, take a few moments to consider these tips for success.
While outdoor banners may not be as effective as permanent storefront signs, they’re a great, cheap solution for your signage needs. Storefront awnings, for example, serve two purposes: conveying the message, and providing shelter for people and inventory. You can even install a digital signage system. It’s important to note that digital signage for your business has a high recall rate. Unlike static signage, digital displays also capture approximately 400% more views than static signs.
Before you get a sign for your business, you need to determine how much you can spend on the project. In some cases, you can hire a professional graphic designer to design it for you. It’s also important to determine what local rules and regulations are regarding the installation of signs. Additionally, you should also contact local government officials before installing your storefront signage. You can also purchase storefront signage from a company that specializes in signs.
In addition to the importance of visibility, storefront signage can help you build your brand. Consumers encounter a business seven times before making a purchase decision. By providing a favorable first impression, storefront signage can get customers familiar with your business and move them closer to making a purchase. If a person can’t see your sign, they’re unlikely to be drawn to it. Even a small mounted spotlight can make your signage visible at night. Regardless of where your signage is placed, you’ll benefit from professional installation by a professional Calumet City sign company.