In retail, one of the most important components to brand visibility and promotion is your physical store’s exterior signage. It’s a 24/7 advertising solution that is highly effective and doesn’t require a large initial investment. Outdoor signage is used by businesses of all sizes to attract customers and encourage brand engagement. In a 2022 Yodeck survey, 75% of retail business owners believe that street-facing signage increases in-store foot traffic significantly. This traffic increase leads to higher conversion rates and overall revenue for your retail business.
With a plethora of outdoor display options available, choosing the right one for your business will depend on your marketing objectives, budget, and brand personality. Some of the most popular options include 3D LED signs, digital kiosks, and pylon signs. Each of these options has its own unique set of benefits that can boost your brand visibility and boost customer engagement.
Whether you’re looking to advertise your latest promotions or simply highlight your branding, 3D LED signs are an excellent option. These signages come in a wide variety of colors, fonts, and shapes that can be customized to match your business’s existing branding. They can also be illuminated to add a touch of drama and make your brand stand out in a crowd.
If you’re looking for an outdoor sign that’s both a promotional tool and a landmark, consider pylon signs. These signs are usually constructed on a tall pole with a message above in vibrant or solid colors that are visible even at night. They’re a great choice for business in high-traffic areas as they can catch the attention of drivers and passengers without having to get out of their car.
Another type of outdoor digital signage display is the outdoor kiosk, which is perfect for promoting targeted adverts designed to convince passing shoppers that your shop is their best bet. These displays are ideal for high-traffic areas like town centers, transport hubs, and outdoor event centers. They can also be deployed as wayfinding, guiding your audience to the location of your store and other points of interest within the area.
The main advantage of using outdoor digital signage is that it allows you to continue promoting your brand after your retail store has closed for the day. This is not an option with traditional advertising methods such as printed brochures or mobile advertisements, but with tech-forward options like digital kiosks and outdoor LCD screens.
Regardless of which type of outdoor signage you choose, it’s crucial to work with a professional sign company in Fresno to ensure that it’s installed correctly and is constantly performing at its best. If you do, your retail store will enjoy increased visibility, enhanced branding, and higher customer engagement—which ultimately leads to increased sales and a stronger, more successful business.